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Industries We Serve

Good Growth is a Google Ads lead generation agency specializing in service-based industries. If your company relies on a steady flow of inbound leads, we are a perfect fit. Explore how our Google Ads management and coaching services can transform your business.

WHO WE SERVE

Service Businesses

Professional Services

Enhance visibility and attract high-quality leads for legal, accounting, and consulting services with our specialized Google Ads strategies.

Specialty and Niche Services

Increase exposure for specialized services like moving, security, and junk removal through customized Google Ads campaigns.

Home Services

Drive local demand and increase bookings for HVAC, plumbing, and electrical services through targeted Google Ads campaigns.

Construction and Trades

Generate leads and grow your construction or trade business. Examples include painters, contractors, and builders.

Medical and Wellness

Connect with patients actively searching for dental, chiropractic, and therapy services by leveraging precise Google Ads targeting.

Education and Training

Attract students and professionals to educational programs and training courses with Google Ads designed to maximize enrollment and improve lead flow.

Other Perfect-Fit Clients

good growth

Legal services - Accounting firms - Business consultants - Architectural services - HVAC services - Plumbing services - Electrical services - Roofing services - Gutter services - Landscaping services - Pest control services - Dental clinics - Chiropractic offices - Physical therapy centers - Veterinary clinics - Moving companies - Security services - Junk removal services - Home building services - Flooring services - Painting services - Window installation services - Schools and universities - Online education platforms - Professional training programs - Insurance providers - Real estate agencies - Hospitality services - Tourism services - Restaurant services - Auto repair shops - Fitness centers - Spa and wellness centers - Childcare services - Elder care services - Technology services

The Process

01.

Discovery Call

Quick and painless. This is a 15-minute meeting where we get to know each other and find out if we're a good fit.

02.

Goal Setting Call

After we decide to work together, the first thing we'll do is align our goals. During this meeting, we'll learn more about your business and what you're striving toward.

03.

Strategy Presentation Call

Next, we develop a strategy. This will be presented during our strategy presentation call, and we'll give you an opportunity to speak into it and ask questions.

04.

Ongoing Reporting Calls

Each month, we'll meet to discuss our KPIs. We'll talk through how we're tracking against our goals, and we'll continue to hone our strategy.

Testimonials
"Good Growth is everything you’d want in an agency! Reliable, able to build and execute against the strategy they develop, and all around good people who care about their clients."

Adam Hendren,

Founder, AH Digital

Ready to get started?

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Google Ads Management

We develop a strategy, set up and manage your Google Ads campaigns, and report back to you. Let us handle the paid media so you can focus on what you do best.

Google Ads
Coaching

Already have an internal team in place? We're here to coach them on current best practices, help develop effective strategies, and make your Google Ads campaigns successful.

Our Services

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CASE STUDY

AmishCo

How we used search ads to launch a new nationwide construction company.

Contact

Let’s Discuss Your Goals

Get in touch with us to discuss how we can help you achieve your goals through targeted lead generation and performance marketing.

FAQs

  • Do I have to sign an extended contract?
    No! We believe in earning your business every month. That's why we only require a 30-day notice should you decide to cancel your service.
  • Can I see a case study?
    Of course! Here's one.
  • How does invoicing work?
    We bill at the start of every month. We accept all major cards, bank transfers, and direct deposits. We cover the transaction fees.
  • What are the payment terms?
    Net 30
  • What happens if I cancel my service?
    We pride ourselves on being the best partner you'll ever have. If you decide to cancel your service, we will spend the 30 remaining days helping you transition to your new partner (or in-house). We refuse to hold our clients or their assets hostage.
  • What metrics do you report?
    We report on the most important metrics (and any other metrics that impact our campaign performance). If your primary objective if leads, you can expect to see KPIs like cost per lead, total leads, and total ad spend. And secondary metrics such as cost per click, total clicks, conversion rates, and more.
  • Who will be managing my campaigns?
    We'll introduce you to your PPC strategist before you sign with us. We work with senior-level managers only.
  • What is Performance Marketing?
    Performance marketing focuses on measurable outcomes, like generating high-quality leads for service-based businesses through Google Ads campaigns, optimizing for ROI, and aligning advertising efforts with broader business objectives to ensure sustainable and scalable growth.
  • What does a Google Ads coach do?
    A Google Ads coach helps businesses and marketers unlock the full potential of their Google Ads campaigns through expert guidance, personalized strategy, and hands-on training. Rather than managing your campaigns for you, a coach works alongside you to empower your team with the skills and knowledge needed to achieve sustainable results. At Good Growth, our Google Ads coaching focuses on: Strategy Development – We help you create a tailored advertising strategy that aligns with your business goals and target audience. Campaign Setup and Optimization – You'll learn how to structure campaigns, select the right keywords, write effective ad copy, and optimize for conversions. Data Analysis – We teach you how to analyze campaign performance, interpret data, and make informed decisions to maximize ROI. Troubleshooting and Insights – If you're struggling with poor performance or high costs, we identify issues and guide you in fixing them. Ongoing Education – Stay up to date with Google Ads best practices and updates, so your campaigns remain competitive. Whether you're just starting with Google Ads or looking to refine your existing efforts, a coach provides the guidance and expertise you need to generate better leads and achieve a higher return on investment. Let us know if you're ready to take your Google Ads campaigns to the next level!
  • Is it worth hiring a Google Ads agency?
    Yes, hiring a Google Ads agency is often worth it for businesses looking to generate high-quality leads, save time, and maximize their advertising investment. Managing Google Ads effectively requires expertise, ongoing optimization, and a strategic approach, which can be challenging without dedicated resources or in-depth knowledge. Here’s why hiring a Google Ads agency like Good Growth is valuable: Expertise and Experience – Agencies specialize in managing campaigns across industries, staying up to date with Google’s latest features and best practices. Time Savings – Managing Google Ads can be time-intensive. An agency takes this off your plate, allowing you to focus on running your business. Better ROI – Agencies have the tools and skills to improve performance, reduce wasted spend, and generate better results for your budget. Advanced Strategies – From keyword research and ad copy creation to audience targeting and conversion tracking, an agency provides a comprehensive approach tailored to your business goals. Access to Resources – Agencies often have access to tools, platforms, and insights not available to individual advertisers, giving you a competitive edge. For service-based businesses, working with a Google Ads agency ensures your campaigns are driving qualified leads while aligning with your broader business objectives. It’s an investment in sustainable growth and scalability. If you're curious about how a Google Ads agency can help your business specifically, let's talk!
  • How do you manage your Google Ads lead generation campaigns?
    At Good Growth, we take a strategic and data-driven approach to managing Google Ads campaigns. Our goal is to generate high-quality leads for your business while maximizing your return on investment. Here’s how we do it: Discovery and Goal Setting We start by understanding your business, audience, and goals. This ensures that every campaign is aligned with your objectives and designed to attract the right kind of leads. Campaign Planning and Setup We create highly targeted campaigns with carefully chosen keywords, compelling ad copy, and optimized settings. Each campaign is designed to reach your audience at the right time with the right message. Conversion Tracking and Analytics Accurate data is at the heart of our management process. We implement conversion tracking to measure performance and ensure you know which leads are driving revenue. Ongoing Optimization Campaigns aren’t set-and-forget. We constantly analyze data, refine targeting, test new strategies, and adjust bids to improve performance over time. Budget Management We make the most of your ad spend by allocating budgets strategically and reducing wasted spend on unqualified clicks. Performance Reporting You’ll receive clear, actionable insights through regular reports, so you always know how your campaigns are performing and what’s being done to improve them. Proactive Communication We keep you informed and involved with proactive updates and collaborative discussions about campaign progress and next steps. By combining expertise, technology, and a commitment to results, we ensure your Google Ads campaigns deliver sustainable growth for your business. If you’re ready to see the difference, let’s chat!
  • Will Google Ads work for my business?
    Yes, Google Ads can work for most businesses—especially service-based businesses—when campaigns are well-managed and tailored to your specific goals. At Good Growth, we specialize in generating high-quality leads, using proven strategies and data-driven optimization. Here are just a few types of businesses we work with: Home Services: HVAC, plumbers, electricians, roofers, gutter repair, foundation specialists, pest control, lawn care. Professional Services: Lawyers, accountants, financial advisors, consultants, business coaches, chiropractors, therapists If your business relies on a steady stream of leads, Google Ads is a powerful tool for attracting potential customers who are actively searching for your services. What makes Google Ads especially effective is its ability to: Target the right audience with precision. Reach people at the exact moment they’re searching for your services. Provide measurable results so you know your ad spend is driving real leads. Not sure if Google Ads is the right fit for your business? Let’s chat! We offer a free Digital Advertising Plan to assess your needs and show you exactly how Google Ads can help you grow.
  • What results can I expect from a lead generation agency?
    While results vary, a Google Ads-focused agency like Good Growth can help you: Generate more inquiries or bookings. Reduce your cost per lead. Improve the overall quality of your leads. Achieve measurable growth in your customer base.
  • How do I choose the right lead generation agency?
    Look for an agency that: Has experience in your industry. Specializes in strategies that work best for your business. Offers transparent pricing and reporting. Focuses on delivering high-quality leads, not just volume. At Good Growth, we specialize in Google Ads because it provides the most efficient way to reach people actively searching for your services, ensuring you get the best possible leads.
  • How do lead generation agencies work?
    Lead generation agencies typically: Identify your target audience. Design and execute advertising campaigns. Optimize campaigns continuously for better performance. Provide detailed reports on lead quality and ROI. At Good Growth, we specialize in Google Ads, leveraging its powerful targeting features and data insights to deliver measurable results.
  • What is a lead generation agency?
    A lead generation agency helps businesses attract and capture potential customers, known as leads. These agencies use various strategies to drive high-quality prospects to your business. At Good Growth, we specialize exclusively in Google Ads because we believe it delivers the best results for service-based businesses.
  • Why should I hire a lead generation agency?
    Hiring a lead generation agency saves time and ensures you're working with experts who understand how to optimize campaigns for your industry. While there are many ways to generate leads—like social media ads, email marketing, and cold outreach—we focus on Google Ads because of its ability to target people actively searching for services like yours. This means higher-quality leads and a better return on investment (ROI).
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