About The Client
Bylers Quality Construction is a Tennessee-based construction company that specializes in pole barns, garages, and barndominiums They handle all aspects of the building process, from design and planning to construction and finishing.
SUMMARY
GOAL
RESULTS
TOOLS LEVERAGED
CLIENT TESTIMONIAL
Challenge
Our challenge was to drive high-quality leads for a construction business with several competitors in the area. We knew we needed to focus on our unique selling propositions to stand out and drive leads for Bylers' sales team.
Strategy
We capitalized on Bylers' brand, as they're known for being a family-owned, trustworthy, local builder. In our ad copy, we highlighted some of their taglines, including "Build With Those You Trust." While Bylers sells several different building types, we decided to consolidate them all into one campaign. This allows us to easily prioritize the product types getting us the best results.
Services & Results
Google Search Ads
The Google Ads bid strategy that was most effective was max conversions, but we only implemented it after collecting enough conversion data in the ad account (using max cpc to start). Over time, we've fed the right data into the platform and have seen continual improvements in our cost per lead and lead quality.
After six months, we saw our monthly leads from Google Ads double while keeping our ad spend the same.
Meta Ads
Our Meta Ads strategy was to target different parts of the funnel. We set up multiple campaigns, driving top-of-funnel interest to the landing page and then retargeting our engaged audiences with bottom-of-funnel lead-generation ads.
Ongoing Optimization
Over the past 6 months, we've seen our overall cost per lead across all platforms go from $52 to $40. This improvement is due to diligent campaign maintenance, reallocation of budget, negating irrelevant keywords, and much, much more. It pays to have the right PPC team in place.
"Working with Good Growth has been an outstanding experience. The results we’ve seen in our PPC marketing speak for themselves. The team's expertise and clear communication make them a pleasure to work with, as they easily explain what needs to be done to optimize our campaigns. We highly recommend Good Growth to anyone looking to start or improve their PPC efforts."
Mikey Byler
Bylers Quality Construction
Want To Learn More?
Good Growth is a lead generation PPC advertising agency. We use search, display, video, and social advertising to fill pipelines with highly qualified leads, lower cost per acquisition, and drive real business outcomes. To find out if we're a good fit for your business, book a quick discovery meeting below.