PPC for Foundation Repair
When it comes to generating high-quality leads for foundation repair services, Pay-Per-Click (PPC) advertising is one of the most effective tools in your marketing arsenal.
But running a successful PPC campaign isn’t as simple as turning on ads and waiting for the leads to roll in.
To truly see results, you need a holistic approach that combines precise ad targeting, well-designed landing pages, and robust lead tracking.
Let’s break down these three critical components of a winning PPC strategy for foundation repair.
1. Running Google Ads to Drive Qualified Leads
Google Ads is a game-changer for foundation repair companies looking to connect with potential customers actively searching for services.
However, success with Google Ads requires more than just setting a budget and targeting keywords like “foundation repair near me.”
Here are a few tips to maximize your results:
Focus on Local Targeting: Foundation repair is a highly localized service. Use location-based targeting to ensure your ads only show to people in the areas you serve.
Leverage Specific Keywords: Incorporate keywords that reflect the urgency of your services, such as “foundation crack repair” or “house leveling services.”
Write Compelling Ad Copy: Highlight the benefits of your service, such as free inspections, fast response times, or warranties. Clear, persuasive ad copy increases your click-through rates.
Use Assets (formerly known as ad extensions): Add site links, call buttons, and review extensions to make your ads more engaging and actionable.
With Google Ads, precision is key. The more targeted your campaign, the more likely you are to reach homeowners in need of your services.
2. Designing Landing Pages That Convert
Getting people to click on your ads is only half the battle. The real challenge is turning those clicks into leads.
That’s where landing pages come in. A well-optimized landing page is tailored to your ad campaign and focuses solely on getting visitors to take action.
Best Practices for Foundation Repair Landing Pages:
Match the Messaging: Ensure the landing page reflects the messaging of your ad. If your ad mentions free estimates, the landing page should prominently feature that offer.
Keep It Simple: Avoid clutter and focus on a single call to action, such as scheduling an inspection or requesting a quote.
Use Strong Visuals: Before-and-after photos or customer testimonials can help build trust and demonstrate the value of your services.
Optimize for Mobile: Many homeowners will be searching for foundation repair on their phones. A mobile-friendly design is non-negotiable.
Your landing page is the linchpin of your PPC campaign. Without it, you risk losing potential customers who clicked on your ad.
3. Tracking Leads and Measuring Success
The final piece of the puzzle is tracking. Without accurate lead tracking, you’re flying blind—unable to measure the effectiveness of your campaigns or make data-driven decisions.
Key Tracking Strategies:
Set Up Conversion Tracking: Use tools like Google Ads conversion tracking to monitor actions such as form submissions or calls directly from your landing page. Uploading offline conversions is often the most effective approach.
Implement Call Tracking: Many foundation repair leads come through phone calls. A call tracking tool like CallRail allows you to see which ads and keywords are driving these valuable leads.
Analyze and Optimize: Review your campaign data regularly. Look at metrics like cost per lead, click-through rates, and conversion rates to identify what’s working and what needs adjustment.
By tracking your leads and analyzing performance, you can refine your campaigns to ensure you’re getting the best return on your investment.
Bringing It All Together
The magic happens when these three components—Google Ads, landing pages, and lead tracking—work together seamlessly. If one piece is missing or poorly executed, your entire campaign can suffer. That’s why it’s essential to invest the time and effort to align all parts of your PPC strategy.
At Good Growth, we specialize in helping foundation repair companies run profitable PPC campaigns. From setting up highly targeted Google Ads to designing high-converting landing pages and implementing advanced lead tracking systems, we ensure every dollar you spend works harder for your business.
If you’re ready to take your foundation repair marketing to the next level, let’s create a customized strategy to grow your leads and revenue.
By focusing on these core strategies, you can transform your PPC campaigns into a powerful engine for growth in the competitive foundation repair industry. Ready to get started?
Want to learn more about Good Growth?
We help foundation repair businesses implement marketing systems that generate more leads at a better cost. We're a lead generation PPC advertising agency specializing in Google Ads and Meta Ads, but we also build landing pages and track leads for our clients. We fill pipelines with highly qualified leads, lower your cost per acquisition, and drive real business outcomes.
Book a discovery call below and find out if we're a good fit for your business.