Timing is crucial in HVAC services. Whether repairing a malfunctioning AC in the summer or replacing a furnace during a cold spell, your customers require prompt assistance.
That’s why Google Ads can be a game-changer for HVAC companies. Showing up at the right time is so important.
Here are our top tips and strategies to make the most of this platform and to generate high-quality leads for your business. Let's jump in!
1. Leverage Local Service Ads for Maximum Visibility
Local Service Ads (LSAs) are designed specifically for home service businesses like HVAC companies. These ads appear right at the top of Google search results, above traditional search ads. LSAs prominently feature your business information, customer reviews, and even a “Google Guaranteed” badge if you qualify.
Pro Tip: Since LSAs charge per lead instead of per click, they can offer better ROI for HVAC businesses. Use them to build trust and attract customers actively searching for your services.
2. Run Targeted Search Ads Alongside LSAs
Search ads allow you to customize your campaigns with specific keywords, ad copy, and targeting. For example, you can create ads for high-intent searches like “AC repair near me” or “furnace installation.”
Strategy Tip: Combine LSAs with search ads to capture both high-intent local leads and a broader audience. Test different headlines, descriptions, and call-to-action buttons to see what resonates most with your audience.
3. Set an Appropriate Budget
Google Ads is highly competitive, especially in the HVAC industry. To see meaningful results, you’ll need to allocate a minimum budget of $5,000 to $10,000 per month.
Budgeting Advice: A larger budget allows for consistent visibility and provides enough data to test and optimize campaigns effectively. Remember, investing in ads is also an investment in your long-term business growth.
4. Track Conversions with Precision
Effective conversion tracking is the backbone of any successful Google Ads strategy. Google Tag Manager can help with this. At the very least, track:
Phone calls from ads.
Form submissions on your website.
Online appointment bookings.
Advanced Tip: For HVAC companies, offline conversion tracking can make a huge difference. For example, if someone calls from an ad and books a service, upload that data back to Google Ads. This helps the platform learn what kinds of leads are most likely to convert into paying customers, improving your campaigns over time.
5. Optimize Your Landing Pages
Your ads can only do so much—your landing pages need to seal the deal. Ensure your pages are designed to:
Load quickly (within 2-3 seconds).
Clearly display your contact information.
Include a strong call-to-action (e.g., “Book Your HVAC Service Now”).
Highlight testimonials and trust signals like certifications or warranties.
Quick Win: Add a scheduling tool to your landing page so potential customers can book appointments immediately.
6. Work with a Google Ads Expert
Managing Google Ads effectively requires time, expertise, and constant attention to detail. To ensure you’re getting the best ROI, partner with an expert who can:
Analyze and adjust campaigns regularly.
Optimize targeting, bids, and ad creative.
Provide transparent reporting so you know exactly where your budget is going.
Align your campaigns with your business goals for sustainable growth.
Pro Insight: A good partner will not only deliver leads but also work to ensure those leads translate into real revenue for your business.
Google Ads for HVAC Companies
At Good Growth, we specialize in helping HVAC companies like yours generate high-quality leads and grow their business. Whether you need help with LSAs, search ads, or conversion tracking, we’ve got you covered.
By focusing on these core strategies, you can transform your PPC campaigns into a powerful engine for growth in the competitive HVAC industry. Ready to get started?
Want to learn more about Good Growth?
We help HVAC businesses implement marketing systems that generate more leads at a better cost. We're a lead generation PPC advertising agency specializing in Google Ads, but we also build landing pages and track leads for our clients. We fill pipelines with highly qualified leads, lower your cost per acquisition, and drive real business outcomes.
Book a discovery call below and find out if we're a good fit for your business.